Psychology Of Color
Colors have a demonstrable psychological effect. So, our automatic reaction to colors is so strong. The sight of red means warning and white mean simplicity and respective of title. Military uniforms are intentionally colored to give statement and impose authority. Colors are used in many ways to assert recognition because they are fairly easy to read and understand.
Not all colors are good for any individual because of different skin color tones. The best way to find your personal skin color is to ask a friend who can be objective about your situation. Your friend can “drape” you with big swatches of different colors. The most flattering colors are sometimes the good colors for you. Often, you’ll be surprised that the color you like best is also the best color for you.
Once you know your personal color, practice by understanding their association with seasonable colors (spring, summer, winter, and fall). They can give a set of guidelines for flattering effect of your clothes. You’ll also be able to forecast colors for the next season.
List of popular colors and how our emotions respond.
| black | Severe, mysterious, sophisticated, glum, depressing, deadly |
| Blue | Serene, calming, cool, quiet, sleepy, sad |
| Brown | Warm, earthy, drab |
| Gray | Well-informed, subtle, dignified, gloomy, cold |
| Green | Fresh, successful, loving, greedy, restful, calm. |
| Hot colors(ie. pink) | Wild, sensual, daring, flashy, vulgar |
| Orange | Happy, cheerful, new, motivated, garish, warm. |
| Pink | Soft, innocent, delicate, feminine, delicious |
| Red | Alert, warning, sexual, aggressive, energetic, cheerful, angry, vital, exciting |
| Violet | Royal, rich, stately, passionate, subtle but sexy, impressive, alone |
| White | Clean, pure, young, safe, simple |
| Yellow | Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive |
It is important to understand that color has three properties. These properties do not affect the meaning of colors unless their appearances have actually changed (ie hot violet, frosted brown)
Color guidelines according to seasons
- Summer Think clear, contrast and bold colors.
- Fall Think soft, cool, slightly grayed colors.
- Spring Think bright, fresh and lively colors.
- Winter Think deep, dark and muted colors.