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Coach - What is Your System of Getting New Coaching Clients?

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Coach - What is Your System of Getting New Coaching Clients?
By Alan Boyer

Coaching Business Building System That Delivers Tons of New Clients

What is your system of getting new clients?

Do you even have one . . . or more?

Do you know how many people call you every time you walk through that system?

When I coach other coaches in building their coaching business I find that almost no one has a system for getting new clients? And for those that do have one, most don’t have one that delivers efficiently. You’d think that, as coaches, especially business coaches, should have one or more systems in place that deliver far better than the businesses they coach.

Well it just isn’t so. Most coaches actually are struggling as bad as or worse than the clients they coach. And it’s mainly because they have never developed a system, or in control of a system they do have. Let’s look into a few systems and some expectations. These are results that I’ve gotten, and/or my clients have gotten. I’m giving you these as a target for you. Once you know what others are achieving, then you know what you should be shooting for in that activity, and can tune up what you are doing until you get to that level. In other words, don’t just set there . . . work on what you say, how you say it, and who you say it to until you get similar results. Or, if you need additional help to achieve these goals, then find you a coach who can help you get there.

Don’t Just Set There!!!

Don’t just set there accepting what you’ve been getting. You can also put these together like you would from a cafeteria menu. Knowing how many clients a week you need to achieve your revenue goals for the year, you can put together a list of activities that total the number of clients you want for your business, and then get out there and do it while managing the results as in the previous paragraph.

Below are just a few of the concepts coaches are using

Speaking Engagements to Business or Social Groups


  • 25%-50% of room asking to talk, wanting more info, signing up, buying something, (based on what you say, how you say it, and who you say it to — in other words it’s up to you to develope a powerful, compelling message that gets people begging to talk with you instead of you begging to talk with them.


  • 1-2 clients per speech


Article Writing


  • 30% of the readers ask for more


  • 40% to 60% join your list


  • $1 to $5 per list member is spent on steps into your marketing funnel


  • NOTE:Now do you have any idea why you should spend time building a list of followers when they generate $1-$5 a month in sales?


Seminar Marketing (monthly low cost or giveaway seminars)


  • 1000 post cards result in


  • 50-100 phone calls (and added to list)


  • 25-50 bodies in the seminar seats


  • 12-25 buying into first step of marketing

    1-5 coaching clients


Information Marketing Letters


  • 20% to 70% sales appointments

Cold calling



  • 1 in 25 live calls results in sales appointment


Marketing is nothing more than



(# of people who see your marketing) x (response rate) = # sales appointments


You are in control of two variables in the above systems,






  • How many you get in front of (that also need you) weekly, and


  • What percentage of those do respond. This is mostly due to your core marketing message, and how well it connects with your target prospect.




If I want 10 sales prospects a week, then, plugging that into the formula for “Information marketing letters”



(# of people who see your marketing) x (response rate) = # sales appointments

( 50 ) x ( 20% ) = 10


If your response rate is below that, then make sure that you crank up the number of people you get in front of until it delivers. In some cases you can achieve that number of activity. And in some others, it may be absolutely necessary to fix the response rate first.

In any case, if you are below the target response rate above, then you should always be working to raise that to the above targets, or even more. If you do achieve more, please email or call and let’s talk.

Adjust the Activities to Get the Results You Want

Obviously you can turn up or down the number of activities and the number of people you get in front of on a weekly or monthly basis, and you can change what you say, how you say it, and who you say it to so that you are getting these same percentages. You are in control of delivering exactly the number of clients you want a month, and the dollars in revenue you want every month.

Want to join us for our next teleconference on coaching system building?

Or get weekly emails on growing your coaching business?

We’ll talk about various systems, and how you can run those response rates WAY up there.

Do you want to learn more about how to increase your coaching business?

I have just completed my brand new guide to coaching marketing success. You’ll also get a free invitation to join a mastermind group of other coaches as they build their business. Hear what works and doesn’t work.

Get your “How to Build a Super Star Coaching Business” for free.

Alan Boyer coach’s coaches, who want more business than they can handle, or at least more than they imagined…before this…..The reports have been “5-10 times more clients in just a few weeks, and still growing.

Article Source:—What-is-Your-System-of-Getting-New-Coaching-Clients?&id=1629372

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