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Social Media Marketing to Boost Your Business

by Ann
Views: 2030

With everyone around elucidating it, Social Media Marketing seems to have emerged as the latest ‘catchphrase’. For instance, almost all marketing professionals of the day talk about the success of Barak Obama’s social media approach with admiration. This phenomenon has even left the business owners mesmerized and they now want to know how they can exploit the concept of social media marketing to achieve greater results.


In fact, the issue has gained such prominence among the business owners that they keep asking if marketing on the social media websites would enable them to establish new enterprises. If I am to give my personal opinion on this, the answer is a definite ‘Yes’.


Now, let me justify my belief. I am of the view that a marketing policy alone does not yield any Return on Investment (ROI). In fact, one would hardly find any genuine data supporting the fact that a Chevrolet, or for that matter any other car, advertisement at a NBA match have led to sufficient sales to dub the commercial useful. Nevertheless, several auto firms such as the Audi, Budweiser, Chevrolet and others spent several thousand dollars to exhibit their brands before millions of NBA spectators despite the global economic slump! The most pertinent question here is why these companies should spend their ‘marketing’ dollars in NBA commercials if it did not yield any ROI.

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