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Mallya is “thinking out of the bottle”

Friday, June 27th, 2008

UB Group LOGOUB Group of India has developed the technology and been granted the US patent for manufacturing diet whisky and vodka, chairman Vijay Mallya said in what he described as an example of “thinking out of the bottle”.

“The plant called Garcenia contains some natural substances that works on your digestive system and actually breaks down your sugar cells and fat cells,” Mallya said Monday.

“It has been used in the United States health food industry for decades. But making this Garcinia soluble in liquid is a technology that we have developed and patented in the US,” he added.

“So we now have a legitimate diet whisky and a legitimate diet vodka,” which had beenMallya with Diet Whiskies and Vodkas successfully tested for calories.

The flamboyant Indian entrepreneur told students at the London Business School that his Vittal Mallya Scientific Research Foundation in Bangalore has developed the technology to convert the active ingredient of an Indian fruit that helps fight obesity into a safe liquid version.

“We sent it to a lab to check the calorific value and we proved it,” Mallya said.

Mallya said manufacturing and marketing was delayed “because of the fighting with the European Union over classification”.

“All of this was developed by us in India. We do think out of the box - no, make that out of the bottle,” he said during a lecture and interaction session with LBS students - an event organised by the UK India Business Council and the business school’s India Business Forum.

Research by the Vittal Mallya Scientific Research Foundation has centred around a fruit from the Garcinia family, the Malabar Tamarind (biological name, Garcinia Cambogia), whose primary acid, hydroxycitric acid (HCA), can help bring about weight loss.

Garcinia fruits have been used as a common natural food flavouring agent on the Malabar Coast “for ages”, the foundation says on its website.

The research foundation says it has developed a unique soluble salt after extracting HCA acid from the Malabar tamarind, which not only lowers appetite but also helps control cholesterol, with no side-effects, including the ‘rebound effect’ which causes rapid weight gain after a weight loss.

The salt, described as a “highly soluble, off-white, free flowing, amorphous, tasteless and extremely pure calcium salt of near-neutral pH with 75 percent HCA content”, is available under the name of Hydroxycitrisol.

“Due to its soluble nature, Hydroxycitrisol can be readily incorporated into beverages, chocolates and other food formulations,” adds the research foundation.

Diet Whiskies and Vodkas

Woman - Best business deal crackers

Friday, June 27th, 2008

Made all the arrangements to crack that business deal worth millions, but still apprehensive? Well, then get a woman involved in the negotiation, for according to a new research, the ladies may be more skilled in the talks than their masculine counterpartsbest-negotiators

According to the research, feminine touch could be a company’s secret weapon.

Dr. Yael Itzhaki of Tel Aviv University’s Faculty of Management at the Leon Recanati Graduate School of Business Administration carried out simulations of business negotiations among 554 Israeli and American management students at Ohio State University, in New York City, and in Israel.

“Women are more generous negotiators, better co-operators and are motivated to create win-win situations,” says Itzhaki.

The results of her Ph.D. thesis project indicated that in certain groupings, women offered better terms than men to reach an agreement. And women were good at facilitating interaction between the parties, she says.

negotiatorsThe model involved negotiating the terms of a joint venture, including the division of shares. The point of the simulations was to examine how women behave in business situations requiring cooperation and competition.

Itzhaki also discovered that men have begun to incorporate feminine strategies into their negotiating styles.

“Women in mid-management positions are criticized for being too ‘cooperative’ and ‘compassionate,’ so they don’t get promoted. Then men come in and use the same tactics women are criticized for.”

Although both men and women can be good negotiators, Itzhaki emphasizes that there should be more women in top management jobs. Women have unique skills to offer, Itzhaki says, “They’re great listeners, they care about the concerns of the other side, and they’re generally more interested in finding a win-win situation to the benefit of both parties than male negotiators.”

A lot of women don’t care to “fight” to be recognized, she says, preferring cooperation over competition. But more women in management can translate to a healthier bottom line, Itzhaki says.

“Businesses need to develop an organizational culture where everyone is heard, because women’s opinions and skills can give businesses a competitive edge,” she said.

Deal Done

World’s most expensive burger

Thursday, June 26th, 2008
World's most expensice burger

Fast-food giant Burger King has launched world’s most expensive burger – named simply ‘The Burger’.

Priced at 95 pounds, the fine ingredients of ‘The Burger’ include flame grilled Wagyu Beef, white truffles and an Iranian saffron and truffle bun.

The sandwich will make Guinness World Record history beating a similarly extravagant American Double Truffle Burger, which cost 65 pounds back in 1994.

The world’s most succulent Japanese beef is complemented with white truffles, onion tempura prepared in Cristal champagne and Italy’s finest Pata Negra prosciutto

Restaurant critics have fired the burger as just the latest stunt in a marketing craze.

“Burger bars are desperate to move up market as more people question why they are filling their bodies with fast food. But who will really spend 95 pounds in Burger King?” Jasper Gerard, a restaurant critic, said.

David Kisilevsky, vice president of marketing at the fast food chain, said: “The Burger is an extension of Burger King’s quality burger menu and is aimed at burger aficionados, looking for the ultimate burger taste experience.

“It reflects our ongoing commitment to producing the best quality burgers for a range of different pockets and reinforces our quality credentials.”

Themes dominating Indian Films

Tuesday, June 24th, 2008

Unbelievable but true - Indian filmmakers, criticized for promoting ills like smoking and violence through their films, actually churn out more movies endorsing social and family values than other genres. Of the 1,146 movies made last year, a whopping 870 were ’social movies’ - meaning basically clean fare meant for family viewing.

All might not have taken up burning social issues, but by definition of the genre, they have inscribed traditional Indian values.

Overzealous social activists may see many evils in Bollywood films, but according to the information and broadcasting ministry’s own admission based on the movies certified by the Central Board of Film Certification (CBFC), Mumbai’s tinsel town makes the highest number of social genre films.Taare Zameen Par

Almost half its total annual production is directed towards the family audience - movies that can be watched by all, irrespective of age and gender. Such films produced last year include ‘Ta Ra Rum Pum’, ‘Taare Zameen Par’ and ‘Namastey London’ - all telling different stories but meant for family screening.

Tara Rum PumDespite an increasing young movie-going population, family audiences still constitute 60 percent of India’s cine-goers. Keeping this in mind, most filmmakers consciously attempt to cater to family tastes with varying degrees of success.

“When we make films, we borrow heavily from society. The fabric of Indian society is so closely structured that everything one does makes an immediate impact on the other,”Namastey London says actor-director Anant Mahadevan.

“The films only reflect the interplay of emotions the impact brings forth. Even if I make a suspense film, there is bound to be some reflection of society. So you can’t see a suspense film, an action film or a thriller in isolation,” Mahadevan, who directed films like ‘Dil Vil Pyar Vyar’ and ‘Dil Maange More’, said.

The CBFC certified a total of 3,700 movies for screening in India last year. Apart from the 1,146 feature-length Indian movies, it cleared 361 foreign features, 313 foreign short films and 1,873 short ones from India.

Interestingly, as many as 2,575 received the ‘U’ certificate while only 663 got ‘UA’ and 462 were categorized as ‘A’ films.

Among the Indian movies, the CBFC accorded ‘U’ certificate to 629 movies, ‘UA’ to 310 and ‘A’ to 207.

However, producer Pahlaj Nihalani says that the definition of social films has changed over the years.

“There will be few takers today if we make the kind of social films our predecessors made in the 196os. In these days of stiff competition, we will have to go by the market trend. Even when making a family drama, some amount of masala needs to be added to make the film audience-friendly,” he said.

Mahadevan echoed his views. “The films we make today look different from those in the past because our social values are changing.”

According to information and broadcasting ministry report, India made only 64 movies based on crime last year and only 44 were action flicks.

Of these much-criticized action movies, almost half were produced in the south while Bollywood showed its predilection only for thrillers and comedies. It made over 35 thrillers and 23 comedies in 2007.

“The films we make are intrinsically on triumph of good over evil. How one narrates it makes one film different from the other. Conflict is the key word. Only the depiction varies from film to film,” explained producer Mukesh Bhatt, whose latest movie ‘Jannat’ is currently doing good business.

Though in previous years Bollywood had produced quite a few patriotic films like ‘Border’, ‘Gadar, Ek Prem Katha’, ‘Sarfarosh’, ‘Rang De Basanti’ and ‘Swades’, it produced none last year.

Except one in Kannada, Indian filmmakers avoided this genre.

Bollywood

Ultraviolet water treatment systems and its advantages

Friday, June 20th, 2008

Ultraviolet UV lightThe Ultra-violet lamps of a water treatment by UV produce UV-C. No UV-C rays from the sun ever come into contact with life on earth; they are completely filtered by the atmosphere. However, man produced UV-C rays do. The UV-C lamps are used in biology laboratory for the effects of germicides. Those UV-C have a radiation with an intensity far greater than the sunlight and are used in the treatment of water to sterilize it.

The UV filter can kill most bacteria and viruses in water. However, this type of water treatment does not completely purify water. Indeed, it does not treat the water against chemical pollutants, for example. The installation of systems ultra-violet water purification are therefore combined with other system of water purification, UV light generally has no impact on chlorine, heavy metals and other chemical contaminants.

How UV water treatment system works?water purification by ultraviolet

The water purification by ultra-violet uses a UV light source (lamp), which is enclosed, in a transparent protective sleeve (usually quartz). The lamp is mounted in such a way that water passes through the filter by a room flow. The water is then exposed to UV-C rays. When harmful microbes are exposed to UV rays, their nucleic acid absorbs UV energy, which blurs the structure of DNA. The cell is rendered sterile and can no longer reproduce. The cell is now considered dead and no longer a threat.

Why use a ultra-violet water purification system?

UV water purification technology is probably the most cost-effective and most efficient on the market today. It allows homeowners and business owners to remove a range of biological contaminants in their water supply. The UV water treatment offers manyUV water purification technology advantages over other forms of water treatment for microbiological contaminants. Most significantly, it leaves no chemical in water, it produces no by-product, and it does not change the taste, pH, or other properties of water. Consequently, in addition to producing safe drinking water, it is not harmful to your plumbing and septic system.

The UV treatment is an exceptional choice for eliminating biological contamination of most waters. If your home or business requires an additional filtration or if you have a source of private untreated water (rainwater, lake water, wells etc.). The unique objective of UV water treatment system is to kill harmful biological contaminants.

No microorganism can resist to Ultra Violet, unlike the treatment of water with chlorine. The UV is known to be highly effective against bacteria, viruses and algae. In practice, bacteria and viruses are the cause of many diseases carried by waters. Of these viruses, the hepatitis virus and Legionnaires have demonstrated ability to survive for considerable periods to treatment with chlorine, but are easily removed by a UV treatment. For most microorganisms, the effectiveness of UV against microbiological contaminants such as bacteria and viruses generally exceeds 99.99%.

The UV water treatment is very effective (+ 99.99%) against; salmonella (typhoid fever), Salmonella enteritidis (gastroenteritis), vibrio cholerae (cholera) ), mycobacterium tuberculosis (TB), Legionella pneumophila (Legionella), influenza virus, polio, and Hepatitus.

Our corporation’s UV water purifier units contain many germicidal ultraviolet lamps. The Ster-L-Ray germicidal lamp produced by our corporation is a short wave low-pressure mercury vapor tubes that produces ultraviolet wavelengths that are lethal to microorganisms.




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